The room marketers need to be in. For Content. For Connections. For Community.

Thursday 6th November, ICC Belfast.

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About The Event

A powerful space to step away from the chaos for one whole day

You’ll experience

● A room full of marketers who really get you.

● A stage full of sharp insights that fuel you.

● A head full of practical ideas to take with you.

Stop spinning plates and immerse yourself in a thriving community.

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What people say about BMMU

THIS IS THE MOST VALIDATING, VALUABLE DAY OF MY WORKING YEAR

Liz Maguire, Littir Marketing Dublin

INCREDIBLE TO HAVE A WORLD CLASS EVENT LIKE THIS IN BELFAST

Rachel Leitch, The Mac

A SUPERB LINE UP OF SPEAKERS APPROACHING MARKETING FROM WEIRD AND WONDERFUL ANGLES. ONE OF THE BEST

Jason Purdy, Eyekiller Design Agency

Who Is In The Room

No matter where you market, in-house, agency, freelance and whatever your experience, this is your space to connect, learn and lead. From seasoned pros to aspiring newcomers we’ve got a place for you

200+

20+

Speakers

Attendees

Programme

█ Stories From Carlsberg & Adidas: How Three Northern Irish Women Pour Creative, Brand and PR excellence Into 2 Global Icons

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Note that Speakers may adjust their presentations to reflect industry changes or professional developments.

█ What Marketers Can Learn From Hostage Negotiators

█ How To Win The War On Attention

█ Marketing Without The Sign Off-Building Stakeholder Relationships

█ Your Content Is Shit Let's Fix It

█ Stop Interrupting And Start Connecting- The Behaviour Shift Brands Need For Emotional Connection In A Digital World

█ The Dark Side Of Social Employee Advocacy

█ Employee Generated Content - Turning Team Members Into Brand Super Influencers

█ How To Love Your Job In Marketing Even When You Hate It

█ 4 Ways Of Handling The 1500 Forms Of Stress In Marketing

█ Strategy Sessions

█ Purpose Fatigue

█ Mary’s Marketing Adventures

█ AI, Automation & Human Creativity - The New Power Trio

█ How To Rebrand Right

█ Building A Powerful Personal Brand

Speakers

Andi Jarvis

Founder and Strategy Director, Eximo Marketing

Presentation
The Dark Side of Social

Comedian and creator Fabu-D pulls back the curtain on the hidden pressures of life online, bringing humour and honesty to the challenges of visibility, vulnerability, and surviving in the social spotlight

Caitriona Morgan

Ex Senior Brand Communications Manager, Adidas Women

Presentation
Lessons from Carlsberg & Adidas- how 3 NI creatives shape world class brands

This session brings together Conor Byrne, host of Now That’s What I Call Marketing, with Lynsey Woods, Head of Brands at Carlsberg; Mairead Broadley, Head of Global PR at Carlsberg; and Caitriona Morgan, former senior creative with Adidas. Together they will explore the intersection of brand leadership, creativity, and global communications, offering insights from some of the most influential voices in marketing today.

Podcast Host, That’s What I Call Marketing

Presentation
Lessons from Carlsberg & Adidas- how 3 NI creatives shape world class brands

This session brings together Conor Byrne, host of Now That’s What I Call Marketing, with Lynsey Woods, Head of Brands at Carlsberg; Mairead Broadley, Head of Global PR at Carlsberg; and Caitriona Morgan, former senior creative with Adidas. Together they will explore the intersection of brand leadership, creativity, and global communications, offering insights from some of the most influential voices in marketing today.

Conor Byrne

Mary

Digital Strategist, Founder of Mary’s Marketing Adventures

Presentation
Seven ways to ruin your content, according to the sketchiest marketer on LinkedIn

Like most marketers, we're being asked to perform seventeen job roles across eleven different platforms, in order to hit growing targets on shrinking budgets. Dan and his alter ego Mary will take you through a list of the top seven acts of marketing twattery that torment her soul, along with a solution for each. It would have been eight but apparently telling the sales director to “Go **** *******” isn’t constructive advice.

Emma Davies

Founder and Fractional CMO, Advocitude, Co-Host Blame It on Marketing Podcast

Presentation
Marketing without the sign off- building stakeholder relationships

Learn the art of navigating internal politics, securing buy-in, and building partnerships that empower marketing to thrive.

Content Creator and Social Media Personality

Presentation
The Dark Side of Social

Comedian and creator Fabu-D pulls back the curtain on the hidden pressures of life online, bringing humour and honesty to the challenges of visibility, vulnerability, and surviving in the social spotlight

Fabu-D ( AKA Black Paddy)

Karen Howley

AI Strategy, Training and Transformation Consultant

Lea Karam

Multi Award winning behavioural scientist, Founder Mindscope

Presentation
Behavourial Science -How brands can reconnect in a new era of influence

Using behavioural science and brands, Lea will outline how brands can reconnect in their era of influence and noise - packed with very actionable insights that brand leaders can take home and use straight away

Co-Founder and CEO, Needi

Louise Doyle

Lynsey Woods

Global Brand Director, Carlsberg Group

Presentation
Lessons from Carlsberg & Adidas- how 3 NI creatives shape world class brands

This session brings together Conor Byrne, host of Now That’s What I Call Marketing, with Lynsey Woods, Head of Brands at Carlsberg; Mairead Broadley, Head of Global PR at Carlsberg; and Caitriona Morgan, former senior creative with Adidas. Together they will explore the intersection of brand leadership, creativity, and global communications, offering insights from some of the most influential voices in marketing today.

Mairead Broadley

Global Brand Director, Carlsberg Group

Presentation
Lessons from Carlsberg & Adidas- how 3 NI creatives shape world class brands

This session brings together Conor Byrne, host of Now That’s What I Call Marketing, with Lynsey Woods, Head of Brands at Carlsberg; Mairead Broadley, Head of Global PR at Carlsberg; and Caitriona Morgan, former senior creative with Adidas. Together they will explore the intersection of brand leadership, creativity, and global communications, offering insights from some of the most influential voices in marketing today.

Former Hostage Negotiator

Presentation
Listening Like A Life Depends On It- What Marketers can learn from a hostage negotiator

Nigel Tabener shows why listening is more than empathy — it’s the strategic superpower every marketer needs to lead, persuade, and deliver growth.

Nigel Tabener

Paula Bloodworth

Chief Marketing/Strategy Officer at Idris Elba (IE7)

Presentation
Secrets Of Strategy From Artists Who Only Live Creatively

Why does the ad industry keep getting out-played, out-thought and out-innovated by artists with zero marketing training or experience? Spoiler Alert: I’ll share a few ‘secret’ (NDA-approved) stories from working with Idris Elba, along with lessons from global sensations like Miley Cyrus

Rachel Fairley

Co Founder and Co-Author of Rebrand Right

Presentation
Rebrand Right - From brand to bottom line, the 4 factors that drive marketing-led revenue

How to connect brand strategy to business results and unlock the true value of marketing.

Founder and Email Marketing Strategist

Presentation
4 ways of handling the 1500 forms of stress in Marketing

Learn practical approaches to safeguard your mental wellbeing, build resilience, and keep balance in the fast-paced world of marketing.

Rich Evans

Rita Cidre

Head of Academy, SEMRUSH

Presentation
How to love your job in marketing even when you hate it

Rita Cidre shows how to move from frustration to fulfilment by reframing challenges and creating a healthier, happier relationship with your career.

Robin Lynch

Head of Marketing Channels, JP Morgan Payments

Presentation
Employee Advocacy: Turning Team Members into Brand Super Influencers

Robin Lynch explores how empowering employees to be authentic advocates transforms brand reach, credibility, and customer trust.

Fractional CMO, Sudmante, Co Host Blame It On Marketing

Presentation
Marketing without the sign off- building stakeholder relationships

Learn the art of navigating internal politics, securing buy-in, and building partnerships that empower marketing to thrive.

Ruta Sudmantaite

Sarah Travers

Co-Founder, Bespoke Communications

Tina Calder

Comms Strategist & AI Evangelist

Award Winning Strategist, Agency Founder, Defiant

Presentation
How to win the war on attention

Attention is the new currency — and Will Poskett shows marketers how to earn it, keep it, and convert it into meaningful business growth

Will Poskett

Sophie Blackmore

Director, Happymarketer

Presentation
It's Only Bloody Marketing

With wit and honesty, Sophie Blackmore challenges the myths of modern marketing and shows how to keep it simple, strategic, and effective

Your day at BMMU

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New for this year

We’ve added a “Hit Pause” session midway through the day—giving you a chance to take a breather without cutting into your lunch break. Use the time to stretch your legs, catch up on emails, make a few calls, or simply check in with life and work.

Prefer to keep the momentum going?

We’ll also share optional online content during this break. And don’t worry—no one misses out. It’ll be sent to all attendees so you can watch it whenever it suits you.

We’re also introducing brand-new Off-Stage Sessions to extend your learning beyond the main event. You’ll receive exclusive content drops the day before and the day after the event—so the insights keep coming, even after the lights go down.

Off Stage Sessions

Get in the room -buy your tickets now

Knowledge and Learning Benefits

All Keynote Sessions with Industry Leaders
Engaging Panel Discussions with Marketing Pioneers
Exclusive Case Studies from Top Brands
On-Demand Access to Recorded Sessions

Networking and Connections

Access to the BMMUnity - a Private Community App To access additional online content and event updates
After-Event Social for More Connections – Join in with a game of Bullshit Marketing Bingo
Perks from Partners
Access to Sponsor Exhibits and Product Demos
Exclusive Discounts on Partner Products/Services
Social networking sessions throughout the day

Fabulous Food

Breakfast
Lunch
Morning and Afternoon Coffee and Treats
Wrap Up Drinks and Nibbles

Your ticket includes all access to

Need to get your boss on board?

Here's an email template to help secure your ticket.

Group Tickets?

Email for details treena@bmmubelfast.com

Book Tickets

Offers and Discounts for BMMU guests from Visit Belfast

Access Delegate Offers

Event Partners

Chatloop

Chatloop is a social media platform founded by Andrew Barlow in April 2021. It aims to transform web browsing by enabling users to engage in real-time conversations directly on any website.

www.chatloop.com

Ruthless Media

Ruth Young is a Chartered (CIM) digital marketing professional with over 20 years of experience working across public, private, and non-profit sectors.

www.ruthlessmedia.co.uk